Marketing and content strategies applied to an online gift store
DOI:
https://doi.org/10.63728/riisds.v7i1.202Keywords:
Digital marketing, Strategies, Social networks, E-commerce, Potential customersAbstract
The primary objective of the article is to demonstrate that digital marketing strategies applied in social networks can attract competitive advantages to an online store, as well as publicize the applied methodology, the content marketing strategy consists of 7 stages which are: Define the objectives, investigate, plan, create, publish, interact and analyze, which will be developed in the methods section and the results will be announced, which are supported by the studies carried out. Through content marketing, the target market is involved and the potential market grows, generating valuable content as long as the objective is met as long as a fluid and effective communication is achieved with specific interest groups, including this from the possibility of serving the need for social membership to facilitate the projection and positioning of the page.
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