Market study to increase profitability in event hall leasing companies

Abstract

Event hall leasing companies generally only focus on the rental of physical spaces and sometimes furniture, however, there are areas of opportunity to increase profitability through optimization, such as: offering banquets, decoration, music or sound for the atmosphere, vehicle parking areas, children's recreation areas and above all investing in their air conditioning, due to the environmental conditions that prevail in the Huasteca Baja region. It is important to emphasize the diversity of events that are held and that the current venues do not meet the client's expectations, from political, academic, social and religious events, which seek to make their event unforgettable. Based on the above, a market study was carried out, with the purpose of analyzing the feasibility of extending the range of services offered by these companies. The research begins with the SWOT analysis to know the current situation of the company, later it is carried out quantitatively using the normal distribution to determine the size of the sample with 95% accuracy, after market segmentation according to the socioeconomic level of the company. the clients. The city of Chicontepec, Ver. is delimited by resource issues, collecting information through surveys, which serve as a basis for analyzing demand, supply and unit prices.