EVALUACIÓN DE ALTERNATIVAS EN LA TOMA DE DECISIONES PARA LA COMERCIALIZACIÓN DE UN PRODUCTO, QUE PERMITA POSICIONAR UNA MARCA

Abstract

When demand is determined there is a degree of uncertainty resulting there are factors that can affect it, now there is a tool calledRisk mathematical modeling which is used to model situations that make decisions under uncertainty, this tool is useful for various economic sectors. The investigation stems from the need to position a brand marketed saving bulbs Will be sold at a hardware Store, which Will Offer the best presentation of foci of 15 w, 20 w, 25 w, for this reason k software to model the risk of investing in foci with different watts or only feasible, according to parameters uncertainty. we want to know which product is best cost effective and Offer it in the market. To determine the right product Will make use of@Risk software to model the risk of investing in foci with different watts or only feasible, according to parameters uncertainty.