Digital marketing and its impact on real estate market in the city of Matamoros

Authors

  • María Guadalupe Tiburcio-Rodríguez Tecnológico Nacional de México - Instituto Tecnológico de Matamoros
  • Jorge Alberto Orrante-Sakanassi Tecnológico Nacional de México - Instituto Tecnológico de Matamoros
  • Ileana Guzmán-Prince Tecnológico Nacional de México - Instituto Tecnológico de Matamoros
  • Claudio Alejandro Alcalá-Salinas Tecnológico Nacional de México - Instituto Tecnológico de Matamoros https://orcid.org/0000-0001-9441-7971

DOI:

https://doi.org/10.63728/riisds.v7i1.193

Keywords:

Marketing, Digital Platforms, Real Estate, Customers

Abstract

The main objective of this article is to demonstrate how the influence of digital platforms has had an impact on digital marketing to attract customers through the tools that digital transformation offers. To demonstrate this, 56 surveys were applied to people between 18 and 75 years of age living in the city of Matamoros Tamaulipas. The data obtained was analyzed and shows that 87.5% have seen advertisements for a real estate service (purchase, sale and / or rent) through digital platforms, 63.6% have searched for a real estate service through these platforms and 30.4% You have looked for a real estate service in traditional media (TV, radio, newspaper, etc.). Under this statistical investigation, potential clients willing to obtain a real estate service were located by seeking advertising through digital platforms; All of this prompted real estate companies to transform their marketing strategies to adapt to people's new lifestyles.

References

Alvarado Laguna, E., Ortiz Rodríguez, J., & Morales Ramírez, D. (2018). Factores que influyen en el emprendimiento de un micronegocio familiar en México. Revista de Economía del Rosario 21(1), 153-180.

Gallegos Martínez, J. A., Rincón Sánchez, E., & Romero Jasso, E. (2020). El impacto del marketing digital para captar clientes potenciales en el mercado inmobiliario en la zona metropolitana de Monterrey. Latindex, 1592-1603.

Giraldo, V. (14 de febrero de 2019). Rockcontent. Obtenido de https://rockcontent.com/es/blog/plataformas-digitales/

INEGI. (22 de junio de 2021). INEGI. Obtenido de https://www.inegi.org.mx/contenidos/saladeprensa/boletines/2021/OtrTemEcon/ENDUTIH_2020.pdf

Salcudean, M., & Muresan, R. (2017). El impacto emocional de los medios tradicionales y los nuevos medios en acontecimientos sociales. Comunicar, vol. XXV, núm. 50, 109-118.

Selman Yarull, H. N. (2017). Marketing digital. Ibukku.

Downloads

Published

2021-12-17

How to Cite

Tiburcio-Rodríguez, M. G., Orrante-Sakanassi, J. A., Guzmán-Prince, I., & Alcalá-Salinas, C. A. (2021). Digital marketing and its impact on real estate market in the city of Matamoros. Revista Interdisciplinaria De Ingeniería Sustentable Y Desarrollo Social, 7(1), 254–264. https://doi.org/10.63728/riisds.v7i1.193

Issue

Vol. 7 No. 1 (2021): Revista Interdisciplinaria de Ingeniería Sustentable y Desarrollo Social

Section

Artículos

License

Copyright (c) 2021 Revista Interdisciplinaria de Ingeniería Sustentable y Desarrollo Social

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Most read articles by the same author(s)

1 2 > >> 

Similar Articles

1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.